To form an understanding of what audiences expect from music videos, I designed a questionnaire. This questionnaire was created using the online tool Google Forms, which allows users to create surveys, distribute them and receive results immediately after completion. I found this to be more effective than had I distributed physical, paper surveys.
My questionnaire featured ten questions, taking both qualitative and quantitative data. The questions I chose were such that I felt they would aid me in targeting my production towards different groups and audiences.
To achieve a more balanced sample, I distributed my survey to people of different ages and occupations, rather than just gauging the views of people of similar ages to myself, such as my fellow media students.
The questionnaire can be seen, in full, below:
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