Audience Research

The song I have chosen for my music video is over 50 years old now. As such, it is unlikely that many adolescents will be familiar with both the song and the genre itself (rock/folk). However, according to a survey on SurveyMonkey.com, approximately 56% of Beatles fans are under the age of 20. Also, according to statistics from popular streaming service Spotify, 61% of Beatles' listeners are under the age of 35. These statistics suggest that the genre of music, and the artist that my song is from, are still accessible to young people, in great part thanks to the music's availability on the internet. This also means that even if those in my target demographic are not familiar with this musical style, there is still a likelihood that they will be open to listening to it, contrary to stereotypes of young people today disliking older music.

From this information, I no know that I don't have to shy away from targeting my video towards audiences in the 15-25 age range. This means that I can press on with the representation of young people in my video, and target my video towards this particular age demographic.

The survey analysed on SurveyMonkey.com also provides another telling aspect of the demographic: gender. According to the survey, 84% of Beatles' fans surveyed were male. What I can take from this is that I would not be wrong in targeting my music video more towards the male demographic, which would be represented in the video itself by a male protagonist, in accordance with the lyrics of the song, speaking to the 'nowhere man'.