Audience Feedback

Following the completion of my production, I seeked out feedback from an audience. After the long phases of research, planning and production, I was keen to understand how an audience, whom had never seen the production, would view it. This was true not only for my music video production, but also for the print artefacts that accompanied it. These were a six-panel CD digipak, and a magazine advertisement.

To gauge audience feedback, I created two separate questionnaires. I packaged these with a video link to my music video, and both of my print artefacts. This package was then sent to exactly ten recipients of different ages and perspectives. Similarly to my early audience research, I created these questionnaires using Google Forms. This service allows me to receive responses immediately after they are submitted, and automatically presents them in graphs. For my questions, I offered audience members the chance to respond with numbered, quantitative data, along with written, qualitative data. All responses remained anonymous.

The two questionnaires can be seen below: