Planning: Final Proposal

Having compiled all of the pre-production resources for my project, I am ready to now make my final proposal. The title of my production is:  Callum Byrne - Nowhere Man (Music Video).
I believe that my music video would be best suited to be shown, primarily, on YouTube. 95 of the 100 most-viewed videos on the YouTube platform are music videos, and 91 of these have over 1 billion views. In the modern day, YouTube has become the prime platform for hosting and viewing music videos. Another greatly popular service, on which music videos are hosted and viewed, is Apple Music. The Apple Music service is available on iPhone and iPad devices, along with the iTunes application on PC and Mac. Despite primarily being a music-only streaming service, Apple Music also allows artists to host their music videos. This would provide a fantastic platform for me to host my music video to a large number of potential viewers from across the world.
The target audience for my music video is young people aged 18-25. This is because the video will feature a young protagonist whom I believe people of this age range would be able to relate to. Also, targeting this specific age group would allow them to potentially be exposed to a genre and style of music that is not as popular in today's culture as it once was. I believe that the video would be best appeal towards the white, working class population. This is because the character portrayed in the video is a young, lonely boy who does not particularly represent the middle or upper class, and that the artist, along with the character in the video, are of the White-British ethnicity.
The genre of the song I have chosen for my music video is a blend of classic rock and soul. For this reason, I believe that the video must have a particular visual flavour attributed to it, which can be achieved through colour-grading, shot composition, lighting and also editing. This style that I am aiming to achieve can be described as a vintage style. This is achieved through a focus on particularly 'autumnal' colours such as heavy browns and dark greens. This colour palette also harkens back to the colours on the cover of the Beatles' Rubber Soul (1966) from which I have drawn the song for my project. The colours in the video will be vital in establishing tone early on, and manipulating visual elements such as contrast and saturation can also contribute to this.
The lyrical contents of the song I have chosen provide a basis for a narrative element to my music video. The lyrics focus on one, nameless man, and his struggles with feeling alone and lost in the world. Because of this, I can explore a variety of different themes in my video, such as loneliness, seclusion and adolescence. In terms of speed, I believe that the tempo of the song warrants a slow, and thoughtful pace for the accompanying video. The song features a guitar solo that lasts for approximately 40 seconds. During this, it may be appropriate to up the speed of the video, either with a montage sequence or with an increased pace to the video's events.